Ladder - Life Insurance So Good You Might Wish You Didn't Have It
1:01
Ladder - Life Insurance So Good You Might Wish You Didn't Have It
2.8M viewsOct 12, 2021
YouTubeLadder
Ladder - Life Insurance So Good You Might Wish You Didn't Have It
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Ladder - Life Insurance So Good You Might Wish You Didn't Have It
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Ladder Presents: Why It's So Good
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Ladder Presents: Why It's So Good
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YouTubeLadder
Ladder, the company known for quick life insurance, rolled out its "So Good" campaign. The campaign tapped into a quirky insight: Almost half of couples with life insurance make jokes about cashing in on each other's demise, as revealed by Ladder a recent survey of over 3,000 respondents. The ad features a family with a house rigged with hilarious traps, depicting Dad casually navigating explosive routines and makeshift archery. The relatable yet surprising commercial effectively captured attent
1:01
Ladder, the company known for quick life insurance, rolled out its "So Good" campaign. The campaign tapped into a quirky insight: Almost half of couples with life insurance make jokes about cashing in on each other's demise, as revealed by Ladder a recent survey of over 3,000 respondents. The ad features a family with a house rigged with hilarious traps, depicting Dad casually navigating explosive routines and makeshift archery. The relatable yet surprising commercial effectively captured attent
3.6K viewsSep 11, 2023
FacebookMaster Mind Maddy
This creative ad from the brand Ladder is surely one of the best funny TVCs made for any insurance company! #MarketingMentor #Insurance #Commercial | Marketing Mentor
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This creative ad from the brand Ladder is surely one of the best funny TVCs made for any insurance company! #MarketingMentor #Insurance #Commercial | Marketing Mentor
9.3K views8 months ago
FacebookMarketing Mentor
Ladder - Life Insurance So Good, It’ll Croc Your World
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Ladder - Life Insurance So Good, It’ll Croc Your World
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Life Insurance You’ll Love (Really) | Ladder
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This creative ad from the brand Ladder is surely one of the best funny TVCs made for any insurance company! #MarketingMentor #Insurance #Commercial | Marketing Mentor
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Prasaran Marketing Studio | Ladder's life insurance campaign has been turning heads for its bold use of dark comedy. Instead of the usual safe, family-first messaging,... | Instagram
179.7K views6 months ago
Instagramprasaranstudio
Prasaran Marketing Studio | Advertising on Instagram: "Ladder's life insurance campaign has been turning heads for its bold use of dark comedy. Instead of the usual safe, family-first messaging, the brand leaned into a cheeky tagline-"Life Insurance So Good You Might Wish You Didn't Have It." The ads feature a dad narrowly escaping over-the-top "accidents" staged by his own family, playing on a real insight: nearly half of couples with life insurance admit to joking about the financial incentive
42.5K views6 months ago
Instagramprasaranstudio
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Ads OK Plz | Advertising & Marketing | In 2021, Ladder dropped its debut brand campaign, “So Good,” with a clever twist on life insurance. The spot, made with FRED & FARID and... | Instagram
6.2K views7 months ago
Instagramadsokplz
0:50
Most insurance companies create ads to show you the importance of life insurance, but Ladder cleverly took their own direction to highlight how GOOD their insurance is. Highlighting that it’s “so good” your family and loved ones will want you dead. Now that’s a statement! | Brendan Kane
3.9K viewsApr 7, 2025
FacebookBrendan Kane
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strategicsavage on Instagram: "Ladder's life insurance campaign has been turning heads for its bold use of dark comedy. Instead of the usual safe, family-first messaging, the brand leaned into a cheeky tagline-"Life Insurance So Good You Might Wish You Didn't Have It." The ads feature a dad narrowly escaping over-the-top "accidents" staged by his own family, playing on a real insight: nearly half of couples with life insurance admit to joking about the financial incentive behind it. Directed by
71.8K views8 months ago
Instagramstrategicsavage
0:51
Ladder’s life insurance campaign has been turning heads for its bold use of dark comedy. Instead of the usual safe, family-first messaging, the brand leaned into a cheeky tagline—“Life Insurance So Good You Might Wish You Didn’t Have It.” The ads feature a dad narrowly escaping over-the-top “accidents” staged by his own family, playing on a real insight: nearly half of couples with life insurance admit to joking about the financial incentive behind it. Directed by Casey Storm—best known for his
1.8K views8 months ago
FacebookBuzzLeap
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Pawan Jangra | Digital Growth Strategist on Instagram: "When life insurance meets dark comedy… Ladder just flipped the script. Instead of the usual “safe, family-first” approach, Ladder leaned into bold humor with the cheeky tagline: 👉 “Life Insurance So Good You Might Wish You Didn’t Have It.” The ads feature a dad narrowly escaping outrageous “accidents” staged by his own family—tapping into a real insight: nearly 50% of couples with life insurance admit to joking about the financial incentiv
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The Cloud ☁️ on Instagram: "Marketing genius: Using dark humor to sell life insurance. How do you make a “boring” product like life insurance interesting? Ladder did it by flipping the entire concept on its head. Instead of focusing on the sad reason you need it, they created a hilarious, dark-humor narrative around how valuable the payout is. The tagline—“Life insurance so good, they’re gonna want you de*d”—is the perfect, shocking punchline that makes the brand unforgettable. This is proof tha
8.6K views6 months ago
Instagramthecloudsociety_
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Your Marketing Executive on Instagram: "There are dark ads… and then there’s this ad 😂💀 Ladder really said: “Life insurance so good… your family might get ideas.” Instead of the usual emotional, family-friendly tone, they went full dark comedy — a dad dodging “accidents” clearly staged by his own family. It’s bold. It’s risky. And it works because it taps into a real insight: people joke about life insurance more than brands admit. When a brand is self-aware, funny, and brutally honest, that’s
2.8K views3 months ago
Instagrammarkutive
DQYeKTWjol3
6 months ago
Instagram
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Life Insurance So Good, It’ll Croc Your World / Funny Commercial Insurance / Ladder
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