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What really motivates us? Professor Dan Ariely, a leading expert in behavioral economics at Duke University, challenges one of our strongest beliefs: that money is our primary motivator. In truth, when we look back at the things we're most proud of—whether it's writing a book, starting a company, or finishing a marathon—money rarely tops the list. Instead, it's the challenge, the meaning, and the connection that drive us. Ariely has the data to back it up. Years of research show that intrinsic m
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