✨Reimagine the ordinary✨ Discover our newest Colgate Elixir line 😃 Sculpted in breathtaking design and sustainable packaging, Colgate Elixir allows you to enjoy your toothpaste to the last drop #dreamtube No more messy, crinkly tubes! 😍 Colgate Elixir comes in three variants 🤍 Luminous White 🖤 Charcoal with Revitalizing Mint 💙 Fresh Boost Colgate Elixir: The beauty of reimagining the ordinary #colgate #colgateelixir #dreamtube #reimagine #recycleme #anticavity #fluoridetoothpaste #vegan #pa

The Colgate Elixir toothpaste package won the Best of Show and Design Excellence Awards at the 2021 AmeriStar Awards. The package uses technology developed by LiquiGlide, which was co-founded by Professor Kripa Varanasi and spun out of the Varanasi Lab at MIT. http://mitsha.re/s6fr50FTynK | MIT Mechanical Engineering