“Yes, I Fired a Customer” with Kevin Kirwood Kevin Kirwood once fired a client who made up 20% of his company’s revenue. Not because they didn’t pay on time. Because they disrespected his team. It’s easy to preach about culture, accountability, and leadership. But when the moment comes, few people have the guts to choose their people over profit. That’s what real leadership looks like. Protecting your team even when it costs you money. Would you have done the same? #RoofingInsights #Leadership #