Cómo una empresa de 150 años colapsó en meses
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YouTubeSilviaZubeldiaIMAGO
Cómo una empresa de 150 años colapsó en meses
Thomas Cook fue una de las empresas más importantes de la historia del turismo. Organizaba viajes cuando viajar aún no era algo habitual. Durante más de 150 años ayudó a millones de personas a descubrir el mundo. Y aun así, colapsó. No por falta de marca. Ni de historia. Si quieres entender qué falló realmente y qué lección deja este ...
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