Studebaker History: Iconic Automotive Legacy
Studebaker History: Iconic Automotive Legacy
Sep 16, 2015
hemmings.com
Woukd you camp in this Studebaker wagon? Once a pioneer in both wagons and automobiles, Studebaker’s legacy hit the brakes in the 1960s. After merging with Packard in 1954, the company struggled to keep up with the Big Three. By 1963, Studebaker closed its South Bend, Indiana plant, moving car production to Hamilton, Ontario. But dwindling sales and financial losses proved too much. In 1966, the last Studebaker rolled off the line—marking the end of a 114-year journey that started with horse-dra
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Woukd you camp in this Studebaker wagon? Once a pioneer in both wagons and automobiles, Studebaker’s legacy hit the brakes in the 1960s. After merging with Packard in 1954, the company struggled to keep up with the Big Three. By 1963, Studebaker closed its South Bend, Indiana plant, moving car production to Hamilton, Ontario. But dwindling sales and financial losses proved too much. In 1966, the last Studebaker rolled off the line—marking the end of a 114-year journey that started with horse-dra
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