In 2013, LG Chile launched a viral marketing campaign titled "Ultra Reality" to promote its new 84-inch Ultra HD TVs. The campaign used a "prankvertising" format to demonstrate the life-like clarity of the displays. LG created a staged office for job interviews and replaced the room's window with a hidden 82-inch Ultra HD television. The screen displayed a high-definition video of a city skyline, which was so realistic that unsuspecting job candidates believed they were looking at a real view. .
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In 2013, LG Chile launched a viral marketing campaign titled "Ultra R…
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Explaining on Instagram: "Follow (us) @Explaining to Learn something NEW every day 🧠💫 In 2013, LG staged another unforgettable prank — this time inside an office setting — by making people believe a meteor was about to hit the city right outside their window. 😳☄️ Employees sat down at a desk facing what looked like a real glass window overlooking the city. Suddenly, a massive fireball appeared in the sky, followed by explosions and chaos outside. Panic set in as people ducked, covered their h
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Flamma Quieta on Instagram: "Nel 2013, LG mise in scena uno degli scherzi pubblicitari più assurdi e geniali di sempre. In una stanza allestita per un normale colloquio di lavoro, alcuni candidati si accomodarono davanti al selezionatore, ignari di ciò che stava per accadere. Alle loro spalle, una grande finestra mostrava il panorama della città. Ma quella “finestra” non era reale: era in realtà un televisore LG Ultra HD, così nitido da sembrare vero. A un certo punto, il cielo iniziò a cambiare
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Flamma Quieta on Instagram: "Nel 2013, LG mise in scena uno degli …
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