Dec 22, 2025 · TV viewing trends in the U.S. Navigate the TV landscape with precision. Nielsen’s The Gauge TM uncovers how U.S. audiences spend their time watching TV across platforms …

DMA® (Designated Market Area) regions are the geographic areas in the U.S. in which local television viewing is measured by Nielsen. A DMA® region is a group of counties and zip …

Nielsen compiles and reports audience estimates for all radio stations in its surveyed markets, subject to its minimum reporting standards. The estimates for all reported stations are …

Gain accurate insights into national and local TV viewership to drive smarter media decisions with Nielsen's television audience measurement solutions.

DMA (Designated Market Area) regions are the geographic areas and zip codes in the U.S. in which local television viewing is measured by Nielsen.

Nielsen’s DMA® insights are a game-changer for media buyers and sellers. By providing granular data on what people are actually watching across local markets, Nielsen helps media buyers …

Unlock granular DMA data with ZIP-level insights from Nielsen. Understand local audience demographics and behaviors to create more effective marketing strategies.

Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what audiences …

The Nielsen Company (US), LLC, with a principal place of business at 85 Broad Street, New York, New York 10004 ("Nielsen" or "Company"), a world leader in market research and consumer …

A global leader in media measurement, analytics and insights, Nielsen shapes the future of media with accurate measurement of what people listen to and watch worldwide.