Third-party sellers accounted for 60% of paid units sold on Amazon in Q1 2026, down from 61% in Q4 2025 and 62% the quarter before that. It's the first time the metric has fallen for two consecutive ...

Sellers have adopted AI broadly but narrowly, putting it to work overwhelmingly on content tasks like listings and imagery, ...

Amazon and Meta have partnered to link Facebook and Instagram accounts with Amazon, enable on-platform commerce, and share data for ad targeting. Previously, ads on Facebook and Instagram would link ...

Firms acquiring successful brands on Amazon have attracted over $16 billion in capital raised. They are known as Amazon seller aggregators. The market had a breakout year in 2020 because of three ...

Thousands of sellers have joined the new Shein marketplace in the U.S. Most are Amazon sellers, whom Shein appears to be actively recruiting. Shein launched a marketplace in May. Originally a ...

Amazon has been unable to unlock live commerce three years after launching Live in February 2019. Its amateur content didn’t attract viewers and, without users, brands and influencers are unwilling to ...

Amazon sellers generating million-dollar revenues have nearly doubled to over 100,000 globally, defying marketplace maturation predictions and confirming that reduced competition has created greater ...

Amazon and its sellers sold $700 billion worth of goods in 2023. Gross merchandise volume (GMV) has more than doubled in four years; most of that growth came from the third-party marketplace.

Amazon’s advertising business hit another milestone in Q2 2025, capturing 9.36% of the company’s total revenue – the highest share ever recorded. At $15.69 billion in quarterly revenue, advertising ...

Amazon offers dozens of services that sellers and brands can use to grow their businesses. It insists these are optional, and strictly speaking, that is correct. But while Amazon itself doesn’t ...

Editor’s note: This article was updated on April 24, 2026 to clarify that Marketplace Pulse’s new seller figures reflect sellers who launched at least one product listing, not account registrations.