Explore how AI is reshaping agency procurement and discover a framework for selecting partners based on long-term value, ...

Marketing Management - This infographic explores why US workers don't take all their paid time off, how they describe their employers' attitudes towards taking PTO, and their top concerns when they do ...

Advertising & Promotions - What are marketers doing to drive people to digital experiences from direct mail campaigns? Are ...

Discover why prioritizing long-term agency partnerships over short-term cost savings leads to stronger performance, better ...

Dropping crisis preparation from creative operations is a grave mistake. Even in times of stability, there are always hidden risk points that can crack when pressure hits. As reported by Gartner, ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

It's a common mistake for brands and other businesses to think that social media marketing is going to be easy. There are 14-year-olds on YouTube going viral, we've all thought at some point, so how ...

Marketing is approaching a structural shift that will change how campaigns are planned, executed, and measured. Recently, Anthropic introduced introducing industry-specific integrations to its AI ...

LinkedIn Thought Leader Ads enable you to gain visibility and spark engagement by promoting content from executives and subject matter experts. So, how can you make the most of this powerful media ...

For two decades, B2B marketing has optimized around predictable gatekeepers: search engines, social platforms, and professional networks. We built entire playbooks around ranking higher, nurturing ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Over the past year of helping run a mental health service, I've watched the same patterns repeat across organizations we talk to in this high-trust, highly sensitive healthcare industry. Marketing ...