EXCLUSIVE: Bain’s Andreas Dullweber and Henrik Naujoks reveal shifts in spend, how today’s marketers are underutilising data, ...

Personalisation, first party data, and ID agnostic solutions that go beyond third-party cookies should be essential elements of a forward-looking marketing strategy, says Eyeota’s Trent Lloyd ...

Personalisation, first party data, and ID agnostic solutions that go beyond third-party cookies should be essential elements ...

Facebook parent company Meta has announced plans to launch a Singapore-focused AI incubator programme which will support 100 ...

When a dream role at a gaming startup pulled in Robert Gaxiola, the veteran creative director and Playbook XP managing partner, quickly realised the cost to play was far too steep. Now, he’s urging ...

The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.

When a dream role at a gaming startup pulled in Robert Gaxiola, the veteran creative director and Playbook XP managing ...

As part of the campaign, Ogilvy PR has also developed an activation at Sydney’s Spice Alley, where KFC will host a world-first ‘Colonel’s Spice House’ experience—featuring TikTok star Dimsimlum, ...

The high-profile jury of YouTube’s prestigious annual Southeast Asia awards talk to Campaign about highlights, trends, and ...

Unilever's former chief financial officer, Graeme Pitkethly, says it has become “more difficult” for companies to justify ...

As Burger King UK’s new ad campaign continues to stir online controversy, here’s what brands can learn from it to inform their future strategies.