Automakers in India are optimistic about the ongoing festive season boosting sales after several challenging months. Key ...

As an industry which spends millions across advertising and marketing efforts, to understand human behaviour, study it and ...

Foxconn: It was also ahead of a T$1.79 trillion LSEG SmartEstimate, which gives greater weight to forecasts from analysts who ...

Shot by Stas Komarovski, the campaign evokes Calvin Klein’s modern aesthetic through stripped-back portraits that allow ...

Adani Wilmar reported a 10% total volume growth in Q2, with its Food and FMCG segment surging 31%. The company aims to expand ...

Starting operations in the country in 2019, the company first relaunched Jawa bikes, a Czech brand, followed by Yezdi, a ...

Numerous BFSI brands have successfully navigated the transition from traditional advertising to influencer marketing. For ...

The Chief Marketing Officer’s role is no longer just about promoting products; it's about driving growth and profit. With a seat at the strategy table, CMOs need to turn marketing theories into ...

In 2022, Gupta secured Rs 90 crore in funding from Aditya Birla Fashion and Retail, accelerating her growth plans. House of Masaba, which currently operates 19 exclusive brand outlets (EBOs), will ...

Ruchita Purohit FCB Interface, a part of FCB Group India, has announced Ruchita Purohit's promotion to president and head of office for its Mumbai operations. In her new role, she will spearhead ...

Levi's margins have benefited from cost-cutting measures and exiting businesses like its footwear and Denizen brand. This helped its third-quarter adjusted profit beat Wall Street expectations by ...

The company has seen persistent demand in the beer segment, its major revenue driver, as consumers continued to spend on its light-bodied beer categories of Modelo Especial and Pacifico varieties.