Santa Cruz Bicycles is one of several brands that don’t attend Sea Otter. But Santa Cruz has been hosting a pre-Sea Otter industry gathering, which it calls “bike night,” for the past several years.

A lot has changed at Felt within the last few years. Most notably, the brand is under new ownership. For nearly three years, Cesar Rojo and Florian Burguet have been operating the company. A handful ...

Have you ever tried to set up a demo or loaner bike to your fit specs and had a terrible time doing so? Even the most experienced riders have trouble dialing in the perfect fit on a new bike. Plus, it ...

You guys know that jaw-dropping, crazy titanium aero bike by New York’s No.22? You know, the one we’ve been shooting photos of and talking about for a few years? Well, we saw the Reactor Aero again at ...

One of the more exciting developments at Sea Otter was new carbon spokes. Yes, spokes that can make wheels lighter & potentially stronger ...

What many people may not know is that Morton is the CEO of a small company called Pretty Great Instant, which makes and sells instant coffee. Morton and his business partners came together “in 2020 ...

There was no shortage of cool new bikes, components, and other gear to see at Sea Otter, but brand-new mountain bike helmets were few and far between. While there weren’t lots of MTB helmet treasures ...

After a V1 tease at the MADE show in 2025, Stinner announced the new full suspension Romero the day Sea Otter kicked off. The event, as always, was crazy, and the BikeRumor team spent most of our time ...