Shein's UK sales and profits double ahead of potential London IPO - Shein is already one of the country’s biggest e-commence players despite having only launched in the UK around a decade ago.

The fashion giant’s Sky Xu engages in a first face-to-face with global institutions amid a turbulent journey to go public.

Shein’s senior executives are expected to meet potential U.S. investors over the coming week as the fashion giant moves closer to a potential listing in London. See more on the closely wat

Shein is facing pushback from several governments in Europe. Germany, Austria, Denmark, France and the Netherlands have written a joint letter last week calling on European Union authorities to enforce the bloc’s standards on online platforms and expressing their support for scrapping the duty exemption on parcels worth less than 150 euros.

Shein is preparing to start early, informal investor meetings in the coming weeks for its planned London initial public offering.

Online fashion retailer Shein is preparing to start early, informal meetings with investors to gauge interest ahead of a potential initial public offering in London, according to a person familiar with the matter.