Xbox CEO hints next-gen Project Helix console will cost more than planned - here's why ...

Microsoft is refocusing its gaming devision on Xbox. “Xbox needs to be our identity…” Xbox CEO Asha Sharma, who took ...

Xbox is finally course-correcting. From price cuts to a stacked 2026 lineup, here's why I'm believing in the green machine ...

Microsoft says memory costs will impact Project Helix pricing and availability, while the next-gen Xbox still has no ...

Asha Sharma is leading Xbox as the new CEO following Phil Spencer’s departure. Meta AI design director Jean-Marc Denis is ...

Asha Sharma has spent her first days as Xbox leader redefining the brand's strategy, focusing on Project Helix, Game Pass ...

Xbox's next console is shaping up to be the most honest disappointment in gaming history — Asha Sharma will look you dead in the eye, tell you it's going to cost a lot, and somehow still make you root ...

Xbox's Project Helix may not be immune to the widespread memory shortage, as the Xbox CEO states that it will certainly be a ...

Xbox boss Asha Sharma has admitted that the ongoing memory shortage crisis will likely impact the price point of its ...

Xbox Game Pass Ultimate is getting cheaper, but Call of Duty is leaving day-one access. Here’s what the price drop means for ...

Xbox and Microsoft pen and share open letter about the brand’s future, making a commitment to exclusive titles going forward.

Asha Sharma, executive vice president and chief executive officer of Xbox, has gone on record saying that yes indeed, 'memory costs will impact pricing' of Microsoft's next-generation game console.