Most smart packaging is a gimmick. KitKat just turned its 70-year-old "Have a Break" slogan into a Faraday cage that ...

Hasbro and Disney Consumer Products have unveiled the 1:1 scale Ultimate Grogu animatronic The interactive figure features an ...

The war in the Middle East will soon make your kid's favourite toys more expensive to produce and deliver to store shelves.

How ready-to-use therapeutic food, play and parental bonding helped a young boy recover from severe acute malnutrition in ...

The Mandalorian and Grogu will soon head to the big screen in the aptly named The Mandalorian and Grogu. It’s not the only place that little green Star Wars icon is going, though. He can soon make his ...

The new kids meals could help the chain compete for family dining dollars with QSR brands that have long offered kids flashy ...

Whataburger’s Kids Whatameals will soon have interactive packaging and collectible toys, while the menu stays the same for ...

Items sold across major retailers such as Amazon and Walmart have been recalled due to child safety concerns. The US Consumer ...

McDonald's is going Upside Down with the limited release of a "Stranger Things" Happy Meal in May. The promotion ties in with ...

The McDonald’s Stranger Things Happy Meal is one of the most ambitious and smart marketing campaigns in recent times.

McDonald’s Stranger Things Happy Meal launches May 5 with 12 collectible toys, themed packaging, activity book and an ...

For the first time in over a decade, Kellogg’s is reintroducing toys inside cereal boxes as part of a nationwide promotion tied to Disney and Pixar’s Toy Story 5, out June 19. Launching April 26, the ...