One of Rolex’s most popular models — the steel GMT Master II, with a red-and-blue “Pepsi” bezel — is soaring in the secondary market ahead of a key watch industry annual event amid speculation it’s ...

The rumors were true. The Rolex Land-Dweller is here. While I’m still not a fan of the name — I think Rolex could have spent a bit more time workshopping that one — the Land-Dweller remains the most ...

Open up a Rolex and you will peer into a hieroglyphic amalgam of gears, coils, and springs, underneath which is a Y-shaped bit of metal so Lilliputian that magnification is required to bring it into ...

Rolex is likely only breaking even on its official secondhand watch program. That looks intentional. Leaving profits on the table protects the brand’s reputation while it tries to put flippers out of ...

Rolex has decided to close Carl F. Bucherer, following the 2023 acquisition of Bucherer AG by Rolex. The news broke via the Swiss newspaper Bilanz and marks a sudden end for the longstanding brand, ...

James Dowling, a well-known expert on the Swiss luxury brand, says the book also describes his 40 years as a watch collector. Share full article “Every Rolex book tells the historical story of the ...

Rolex has released the Submariner Date Desk Clock, translating its iconic dive watch into a refined desk accessory Housed in an 80mm steel case, it comes with a Cerachrom bezel, Chromalight dial, ...

As the company that either invented or popularized the dive watch, the GMT watch, the first water-resistant watch, the first automatic watches, and much more besides, you could hardly downplay Rolex’s ...

President Donald Trump appeared at the U.S. Open alongside Rolex CEO Jean-Frederic Dufour. This comes weeks after Trump placed a 39% tariff on the watchmaker's home country of Switzerland. President ...

When most people think about what makes a watch tick, a battery is probably the first thing that comes to mind. How else could it run, right? Well, Rolex, one of the most famous luxury watch brands in ...

While myths about luxury watches do exist, Rolex is undoubtedly the epitome of high-end timepieces, with watches that range from under $10,000 to over $100,000. But though they're known for being a ...

A one-of-a-kind 1999 platinum Rolex Daytona, custom-made and never commercially sold, is hitting Sotheby’s auction on May 11 — and could fetch up to $1.7 million. Rolex didn’t start producing platinum ...