How serious is the threat to Nielsen Audio's "Nationwide" ratings services from Cumulus Media's lawsuit against the nation's ...
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A single home in the rural southeastern U.S. stands at the center of a growing rift between Nielsen and the Spanish-language broadcasting giant whose audiences it measures. Executives at ...
Nielsen has long been known for counting the number of people who watch TV shows and the commercials that accompany them. Now it hopes to be recognized for helping advertisers determine whether their ...
U.S. District Judge Jeannette A. Vargas of the Southern District of New York must decide whether to grant or deny plaintiff Cumulus Media's motion for a preliminary injunction in a lawsuit alleging ...
The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement — which ...
News in brief: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok Meta has begun to test ads on its Threads platform “with a handful ...
Paramount Global and Nielsen have struck a new multiyear ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1. The new deal ...
The latest batch of Nielsen data showed some interesting trends in the consumer sector. Diageo (DEO) added spirits market share over the four weeks as strong demand for Don Julio (+31%) and Crown ...