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Standard Chartered’s Asiedua Addae named 2024 CIMG Marketing Practitioner of the Year

At the 36th National Marketing Performance Awards, held at the Labadi Beach Hotel under the theme “Repositioning Brand Ghana: Marketing for Economic Growth and Transformation”, Asiedua Addae, Head, ...

Media Insider: Selling the bank - Westpac chief marketing officer Sarah Williams on the role of marketing, attracting new customers, and talking the chief financial offic…

One of New Zealand’s most respected marketing executives on moving from our biggest telco to a major bank, tapping into ...

AIMCO to host exclusive webinar with System1 VP Mehra Jehangir

AIMCO will be hosting an exclusive webinar for its members, starring System1’s Mehra Jehangir.The announcement:The Australian ...

How To Make Agile Marketing Work For Your Team

Effectively implementing real agile marketing should get your team beyond being order-takers to becoming real drivers of ...
Amazon S3 on MSN

Basic Branding Positioning Principles

How do firms develop a good brand name? They use these basic branding positioning principles to make sure their brand can be a sustainable business and brand. Filmed in Edinburgh, Scotland Copyright ...