At the 36th National Marketing Performance Awards, held at the Labadi Beach Hotel under the theme “Repositioning Brand Ghana: Marketing for Economic Growth and Transformation”, Asiedua Addae, Head, ...

One of New Zealand’s most respected marketing executives on moving from our biggest telco to a major bank, tapping into ...

AIMCO will be hosting an exclusive webinar for its members, starring System1’s Mehra Jehangir.The announcement:The Australian ...

Effectively implementing real agile marketing should get your team beyond being order-takers to becoming real drivers of ...

How do firms develop a good brand name? They use these basic branding positioning principles to make sure their brand can be a sustainable business and brand. Filmed in Edinburgh, Scotland Copyright ...

SAN FRANCISCO - HubSpot (NYSE: HUBS), the $24.87 billion market cap company behind the inbound marketing methodology, introduced on Wednesday a new marketing framework called "the Loop" designed to ...

The Marketing Science MSc at the UCL School of Management is an exceptional programme for individuals keen to master analytical techniques and scientific methods, ready for an exciting career in ...

Marketing has evolved beyond static roles and siloed teams. In today’s hyper-dynamic environment, customer expectations demand more: speed, relevance, empathy, and personalization. That is where the ...

Forget complex funnels and jargon. The key to growth is a simple, powerful loop: Understand your customer, communicate your value clearly, and solve their problem. This no-nonsense guide shows you how ...

Whether launching a new business or looking to take your existing company to the next level, having a solid marketing strategy is essential for success. But with so many marketing books, blogs, and ...

Novartis has a pretty simple methodology for why it’s doubled down on creativity. “Marketing is marketing. Creativity is creativity. For so long, we fooled ourselves into thinking that marketing and ...

Whenever Liquid Death makes content, its team asks the same question: Will this get shared on social media? Likes and comments are fine, but shares are what it really craves. “Because if it’s not ...