Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies announced on Monday, giving advertisers a better view into what audiences are ...

NEW YORK—Nielsen and Roku said they are expanding their strategic partnership with the audience measurement provider incorporating Roku data into its advanced campaign measurement and outcome ...

‘Twas the fight before Christmas? Now that Nielsen has completely switched over to its brand new Big Data + Panel offering, the Video Advertising Bureau (VAB) isn’t happy with how the company’s fall ...

In a report out today, the Video Advertising Bureau alleges significant discrepancies in Nielsen’s data-backed audience measurement methodology that serves as a basis for buying and selling TV ads.

Leslie Nielsen’s dry wit often stole scenes, both on and off the screen, but it apparently followed him into the afterlife. His niece Kyoko, known on TikTok as @kyokoandrudy, shared a family story ...

The deal with Nielsen is another example of how Amazon continues to expand its role in the demand-side platform (DSP) and ad-serving technology space. The company recently reported that revenue for ...

NEW YORK—Nielsen has announced that its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, including the Amazon DSP and the data clean room, the ...

In mathematics, ubiquitous objects called groups display nearly magical powers. Though they’re defined by just a few rules, groups help illuminate an astonishing range of mysteries. They can tell you ...

What Cumulus Media calls “a critical inflection point…for the broadcast radio industry as a whole,” Nielsen calls “hyperbolic and baseless,” as the two prepare to square off in federal court over the ...

Learn how Nielsen continues to support our people, our business and our communities through our commitment to responsible and sustainable practices. NORTHAMPTON, MA / ACCESS Newswire / November 24, ...

It’s time for PolitiFact’s readers to make their case for the annual Lie of the Year. And this year, we’re changing things up. PolitiFact awards the Lie of the Year to the most significant falsehood ...

Employee stock ownership plans, or ESOPs, have become a growing trend not only in Maine but nationwide as well. Here are some interesting facts and trends. Some of Maine’s best-known names in ...