Keung Mak knew what he would see and he already was hurting, but he had to go back. Mexico’s Sheinbaum demands explanations ...

The watch industry and luxury aficionados are in Geneva on Tuesday for the debut of Rolex’s new 2026 product lineup. With no new offerings — just updated styling and materials — many were left ...

Forbes contributors publish independent expert analyses and insights. Literary tracker of timepieces and luxury goods. This voice experience is generated by AI. Learn more. This voice experience is ...

On Tuesday, April 14, most of the major players in the luxury watch industry will unveil their latest creations in Geneva at Watches and Wonders, the world’s largest and most influential watch show.

Rolex celebrated 100 years of the Oyster at Watches and Wonders 2026, revealing a centenary model alongside new variants of Day-Date, Datejust, Daytona, Yacht-Master II and more. Rolex just revealed a ...

It’s the watch world’s biggest day of the year: the start of Watches and Wonders. By far the industry’s biggest trade show, nearly every major watchmaker convenes in Geneva to unveil their slate of ...

In the beginning, there was the Oyster. Before the diver, before the pilot's watch, before the dress watch as we understand it today, there was a revolutionary idea and a founder who believed that a ...

Rolex has unveiled its most significant collection in years. Seven new watches, including a centenary Oyster Perpetual, an all-new gold alloy, a reborn regatta chronograph, and a Daytona unlike any ...

This year, Rolex is celebrating 100 years of the Oyster, the watch—or watch case, to be more precise—that quietly remains the hub around which the brand’s line-up has revolved for a full century. That ...

This is my pick of the collection. I wasn’t sure what to expect from the press images, but in person it’s completely charming and joyful. The dial carries the Rolex name repeated across its surface in ...

The news comes as no surprise to those in the know. Five industry experts we interviewed ahead of Watches and Wonders predicted the Crown would nix the Pepsi. Speculation of a discontinuation has been ...

Rolex has officially discontinued its beloved Pepsi watch model after a legendary 12-year run. After years of speculation about the iconic colorway’s fate, the stainless steel and white gold ...