Consumers pay for the value that you bring to them, and our job is to charge way, way, way less of the value delivery,” Strauss Zelnick said.

Grand Theft Auto 6 fans are officially in the home stretch, but there's one last make or break moment we need to get past ...

It’s been nearly a year since Rockstar Games released a trailer for its upcoming open-world game, Grand Theft Auto 6. And ...

Learn more about GTA 6 summer marketing confirmed to begin soon and Take-Two Interactive CEO assures that pricing will not be ...

Strauss Zelnick says price of GTA 6 is being carefully considered and that Rockstar is focused on "making the most ...

Grand Theft Auto 6 is 2026's most-anticipated game and possibly the most heavily hyped game ever, so it's only natural that people obsess over every little detail and search for clues about when more ...

After nearly a year without updates, Grand Theft Auto 6 could soon re-enter the spotlight as Take-Two prepares for its May 21 earnings call. With just seven months until its planned release, the ...

As ‘GTA 6' nears launch, Strauss Zelnick explains why AI can't build a game at that scale - and where it's already being used ...

Fresh leaks around GTA 6 have sparked excitement among fans. This time, speculation is running wild around May 21, a date ...

Credit: Rockstar Games. Take-Two Interactive, parent company to GTA 6 dev Rockstar Games as well as companies like ...

When Grand Theft Auto 6 is eventually released, there's little doubt it will be one of the best-selling games of all time.

A new claim from a Grand Theft Auto community citing insiders suggests that Grand Theft Auto VI is still on track for its ...