Later this month, Amazon will begin selling Apple TV Plus through its streaming marketplace called Prime Video Channels, which already offers third-party services like Starz, Brit

The Apple TV+ streaming service, known for its original series like Ted Lasso, The Morning Show and Severance, has so far differentiated itself in the streaming landscape with a focus on in-house content,

The deal will bring the Apple streaming service and its content to the Prime Video ecosystem as an add-on subscription, joining Max, Paramount+ and other streaming options.