Adidas’s sneakers are the ultimate cool-girl shoe for spring and summer 2026. Shop Anne Hathaway’s animal print Tokyo ...

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate ...

Marathons have ballooned into an almost year-round opportunity for brands. Here’s how they’re capturing running share in 2026 ...

This week's sports business newsletter from The Athletic, showcasing reporting and analysis on the week's biggest storylines.

I ran in Sabastian Sawe’s world-record-breaking running shoe. It’s fast, but only if you can maintain your locked-in form for ...

Even a 2% improvement in running economy — the metabolic, cardiorespiratory and biomechanical efficiency of a runner — can ...

Kite-surfing fabrics, car tyres and shortened shoelaces helped Kenyan Sabastian Sawe and Adidas crack the two‑hour marathon ...

Weighing 97 grams with a stiff carbon-fiber plate in the sole, Adidas’ new shoes helped Sabastian Sawe beat the two-hour mark ...

It’s a goal that Nike has chased for years and reportedly spent millions of dollars to achieve in 2017. And yet: Sawe and ...

Adidas beat Nike in the "footrace" to develop the shoes worn by the first person to break the 2-hour barrier, accomplished by ...

The London Marathon is a win for Adidas' performance sector. "Humanity just got faster," Adidas wrote in an ad on Sunday for ...

German sportswear maker Adidas' shares rose ​on Monday after Kenya's Sabastian Sawe became the first person to run a marathon ...