Adidas’s sneakers are the ultimate cool-girl shoe for spring and summer 2026. Shop Anne Hathaway’s animal print Tokyo ...

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate ...

ANOTHER SHIRT LEAK 🚨 Supporters have had a first look and they've instantly reached a decision, they aren't changing their ...

A surge in colorful and comfort-focused sneakers is reshaping travel footwear, blending celebrity influence with practical design. From bold hues spotted on Harry Styles and Gigi Hadid to cushioned ...

This week's sports business newsletter from The Athletic, showcasing reporting and analysis on the week's biggest storylines.

Blocking annoying third-party ads and pop-ups is easy enough. But honestly, brands still seep into our everyday conversations ...

I ran in Sabastian Sawe’s world-record-breaking running shoe. It’s fast, but only if you can maintain your locked-in form for ...

The Adidas Adizero Adios Pro Evo 3 shoes which Sabastian Sawe wore are among the lightest elite racing shoes ever built, ...

Even a 2% improvement in running economy — the metabolic, cardiorespiratory and biomechanical efficiency of a runner — can ...

Kite-surfing fabrics, car tyres and shortened shoelaces helped Kenyan Sabastian Sawe and Adidas crack the two‑hour marathon ...

Weighing 97 grams with a stiff carbon-fiber plate in the sole, Adidas’ new shoes helped Sabastian Sawe beat the two-hour mark ...