Microsoft drops the “Microsoft Gaming” name and rebrands back to Xbox, signaling a renewed focus on player engagement, ...
Xbox execs Matt Booty and Asha Sharma say they're reevaluating exclusives, windows, and AI with the revival of Xbox consoles.
Microsoft released its Q3 FY26 earnings report yesterday, and the news on the Xbox is not entirely sunshine and lollipops.
The new Xbox email address will replace an existing @microsoft.com address as the default way to send new emails, and ...
Xbox Project Helix is set for a new reveal in May, which pencils in what will be a closer look at Microsoft's next generation ...
Asha Sharma has spent her first days as Xbox leader redefining the brand's strategy, focusing on Project Helix, Game Pass ...
Xbox is Microsoft’s gaming identity moving forward. is a senior correspondent and author of Notepad, who has been covering ...
Microsoft's gaming ambitions become more clear, with the Xbox CEO confirming the division has become more margin-friendly but ...
Xbox faces a Q3 2026 revenue drop as new CEO Asha Sharma rethinks exclusivity and prepares to unveil Project Helix for ...
A strategic memo from Xbox CEO Asha Sharma and Chief Content Officer Matt Booty lays out the division's vision, including a ...
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