Microsoft drops the “Microsoft Gaming” name and rebrands back to Xbox, signaling a renewed focus on player engagement, ...
Xbox Project Helix is set for a new reveal in May, which pencils in what will be a closer look at Microsoft's next generation ...
Microsoft originally switched to Microsoft Gaming at the same time it announced its plan to acquire Activision Blizzard in ...
Microsoft released its Q3 FY26 earnings report yesterday, and the news on the Xbox is not entirely sunshine and lollipops.
Asha Sharma has spent her first days as Xbox leader redefining the brand's strategy, focusing on Project Helix, Game Pass ...
A strategic memo from Xbox CEO Asha Sharma and Chief Content Officer Matt Booty lays out the division's vision, including a ...
The new Xbox email address will replace an existing @microsoft.com address as the default way to send new emails, and ...
Microsoft's gaming ambitions become more clear, with the Xbox CEO confirming the division has become more margin-friendly but ...
That naming is now being rolled back, with Microsoft drawing a clearer line between internal structure and outward identity.
Xbox faces a Q3 2026 revenue drop as new CEO Asha Sharma rethinks exclusivity and prepares to unveil Project Helix for ...
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