Microsoft’s gaming business is going back to its original name: Xbox. Four years after the tech giant changed the division’s ...

Today during an Xbox all-hands meeting, recently appointed CEO Asha Sharma reportedly announced to employees that the company ...

Following on from a busy few months with Asha Sharma in place, Microsoft announced a reversal in its Xbox Game Pass strategy; ...

Microsoft’s new Xbox CEO Asha Sharma has laid out a new strategy for what she describes as a “return of Xbox.” In a joint ...

A strategic memo from Xbox CEO Asha Sharma and Chief Content Officer Matt Booty lays out the division's vision, including a ...

Xbox execs Matt Booty and Asha Sharma say they're reevaluating exclusives, windows, and AI with the revival of Xbox consoles.

Microsoft originally switched to Microsoft Gaming at the same time it announced its plan to acquire Activision Blizzard in ...

Xbox's next console is shaping up to be the most honest disappointment in gaming history — Asha Sharma will look you dead in the eye, tell you it's going to cost a lot, and somehow still make you root ...

That naming is now being rolled back, with Microsoft drawing a clearer line between internal structure and outward identity.

Microsoft’s Xbox Support has issued a statement saying it is “actively investigating” why some Xbox Series X users are not ...

Microsoft has dropped the price of Xbox Game Pass Ultimate from $29.99 per month to $22.99 per month, while PC Game Pass is ...

Microsoft drops the “Microsoft Gaming” name and rebrands back to Xbox, signaling a renewed focus on player engagement, hardware, and a unified gaming ecosystem.