Xbox's new leadership under CEO Asha Sharma and CCO Matt Booty is considering a shift back to first-party game exclusives, ending years of a multi-platform approach. This comes alongside a rebrand ...

Xbox leadership under CEO Asha Sharma is considering changes to its exclusivity strategy as part of a broader rebrand and back-to-basics revival plan. Recent memos and public statements outline goals ...

Xbox CEO Asha Sharma explained how memory shortages caused by the current AI boom are impacting Project Helix.

Xbox CEO Asha Sharma has further discussed her thought process as it relates to exclusive games, saying in a new interview ...

A new tier called Xbox Game Pass Starter Edition appears to be coming as a free included benefit for Discord Nitro ...

New Xbox CEO Asha Sharma outlines a plan to 'fortify Game Pass' as part of a pivotal shift at Microsoft's troubled gaming ...

Xbox unveils a new logo, ditching the flat design that defined the game publisher's brand through the 2010s in favor of a ...

Two months into the job as Xbox CEO following Phil Spencer’s retirement, Asha Sharma launched an ambitious if somewhat vague ...

Following CEO Phil Spencer's departure in February, Xbox has unveiled a redesigned logo, seemingly intentionally evoking the ...

A shift in identity is never just cosmetic; it signals intent, ambition, and how an institution sees itself. This week, Xbox ...

Data from Newzoo indicates that Game Pass was cannibalising its sales - and shows sharp drops in engagement across all ...

We officially have a new Xbox logo! To accompany last night's massive statement on the future of the brand, the official Xbox ...