In a sector where speed is everything, the irony is clear — without shared goals, defined key performance indicators, and ...

OpenAI is integrating e-commerce into the heart of ChatGPT with the introduction of Instant Checkout, a new feature that lets ...

AI agents promise efficiency, personalization, and the ability to act like independent team members. In fact, 75 percent of ...

Forget splurging on one mega-account. With micro-creators, you can deploy many influencers for the price of one, spreading ...

As promising as they appear, RMNs bring a lot of complexities into media planning. Brands face multiple challenges and ...

Amazon.com will pay $2.5 billion to settle Federal Trade Commission (FTC) allegations that the company duped users into paying for Prime memberships, the regulatory agency announced last week.

Although there's a clear case for better data governance in the age of AI, many leaders often meet a fair degree of internal ...

RFID offers retailers real-time, automated and granular visibility into their inventory. With RFID, you can leap from a baseline inventory accuracy of 60 percent into an incredible range of 95 percent ...

Agentic AI, artificial intelligence that acts with autonomy, purpose and contextual awareness, is redefining what’s possible in business process automation.