In a sector where speed is everything, the irony is clear — without shared goals, defined key performance indicators, and ...

OpenAI is integrating e-commerce into the heart of ChatGPT with the introduction of Instant Checkout, a new feature that lets ...

AI agents promise efficiency, personalization, and the ability to act like independent team members. In fact, 75 percent of ...

Forget splurging on one mega-account. With micro-creators, you can deploy many influencers for the price of one, spreading ...

As promising as they appear, RMNs bring a lot of complexities into media planning. Brands face multiple challenges and ...

Amazon.com will pay $2.5 billion to settle Federal Trade Commission (FTC) allegations that the company duped users into paying for Prime memberships, the regulatory agency announced last week.

With fall officially underway, holiday prep is ramping up for retailers. Between tariff uncertainty, lingering supply chain ...

Seasonal hiring in U.S. retail is expected to drop to its lowest in 16 years, according to a new report by Challenger, Gray & ...

As consumers become more thoughtful about where and how they spend their money, they're increasingly looking for value in ...

Through July 2025, holiday anticipation is already stirring, as decor, ornaments, and advent calendars have all seen sizable ...

Tariffs are causing major disruptions across supply chains and increasing cost burdens, and retailers continue to struggle to ...

Labubu shows us what’s possible when brands stop thinking in demos and start thinking in desired paths. Lookalike modeling ...