The company is launching ready-to-make nuggets, meal kits and corn dogs in grocery stores in the coming weeks.

The product line, which reaches retail in November, comes as more mainstream consumers look for high protein, lower sugar offerings.

The sale of the luxury company is part of a larger consolidation in the high-end wine category as brands adapt to harsh market conditions and the changing tastes of drinkers.

The luxury beverage maker’s partnership comes after it reported declining revenue in the sparkling wine category in the first half of 2024.

The cultivated meat startup is eyeing its next phase of growth with an invite-only January open-house including investors, government officials and strategic consultants.