The Digital 2026 report from We Are Social and Meltwater has arrived, and the numbers tell a story of significant digital transformation. More than 6 billion people are now online, and nearly 5.7 ...

Nihal Mandanna, Director of Growth at Cyberimpact, joins guest host Rachel Thexton live from SocialPacific 2025 to break down trust-first email marketing, Canadian data sovereignty, and why ...

Tom Elson, Employer Success Manager at Riipen, joins guest host Rachel Thexton live from SocialPacific 2025 to explore how work-based learning is bridging the gap between education and employment — ...

Paid social media marketing is undergoing its most significant structural shift in over a decade– and the marketers who adapt ...

The Calgary agency built a foresight practice, a diversity program, and a creative culture that's still genuinely excited about marketing. Here's what others can learn from how they did it.

A new report reveals Canada's media sector employs more people than auto manufacturing — yet 94% of digital ad dollars are ...

SocialNext: Toronto brought together digital marketers, brand builders and more to explore one of the most pressing questions ...

As businesses multiply their digital touchpoints with customers, managing transactional emails is becoming a strategic ...

Canadian marketers are under more pressure than ever to do more with less. Smaller teams, tighter budgets and rising expectations have made one thing clear going into 2026: showing up everywhere on ...

Non-profits and public-interest organizations are rewriting how they show up: shifting away from guilt-driven appeals and inconsistent branding, and toward empowerment-based storytelling paired with ...

Canada’s warmth is going viral. A heartfelt tourism ad from Quebec’s Eastern Townships recently captured hearts across North America with one simple message: hugs>tariffs. CNN Travel reported on the ...

TikTok reframes its pitch to advertisers, Plus Company goes all-in on agentic AI, adidas signs the Blue Jays and brings back the Trefoil, and IPREX wraps its first leadership program. Here's what ...