Xbox is doubling down on its current-generation consoles, the Series X and S, with a renewed focus on enhancing player value.

Two months into the job as Xbox CEO following Phil Spencer’s retirement, Asha Sharma launched an ambitious if somewhat vague ...

Asha Sharma has a new strategy for her return of Xbox. is a senior correspondent and author of Notepad, who has been covering ...

Microsoft’s Xbox brand was struggling, sales were down, and users were not happy. Then in February this year, Asha Sharma ...

Asha Sharma is already making big decisions on Game Pass and the Xbox platform.

Microsoft is scrapping its corporate "Microsoft Gaming" brand to refocus on its core identity: the "Return of Xbox." ...

In fact, Warren even goes as far as saying that "Microsoft has now plastered the 'return of Xbox' slogan on the walls of its ...

In a message that was sent to the global Xbox team, CEO Asha Sharma has declared the end of Microsoft Gaming. "We Are Xbox." ...

Today during an Xbox all-hands meeting, recently appointed CEO Asha Sharma reportedly announced to employees that the company ...

Xbox CEO Asha Sharma just crossed sixty days in the job, and has tackled some big issues facing the platform already. But ...

"Microsoft has now plastered the 'return of Xbox' slogan on the walls of its Xbox offices this week, along with 'great games' ...

Xbox CEO Asha Sharma has further discussed her thought process as it relates to exclusive games, saying in a new interview ...