Target’s new partnership with streamer Kai Cenat and AMP comes as it continues to sidestep demands for justice from Black ...

Target’s new TONE brand with Kai Cenat’s AMP group faces criticism as Black communities boycott the retailer for scaling back ...

Target linked up with Kai Cenat, but a lot of folks in the Black community see it as a cover-up, not a comeback.

Kai Cenat faced criticism after launching his Tone brand in Target stores during a boycott over the retailer’s rollback of diversity programs.

Instead of Target addressing its DEI dialback, the retailer continues to work with Black brands like Tone, a personal care line by Kai Cenat.

Yet his commentary and his willingness to platform virtually anyone he deems interesting—including those who promote conspiracy theories and target trans people ... thanked him for his vote of ...

The fragrance-forward body care brand by Twitch streamer group AMP netted seven-figure sales within three days of its debut ...

Explore the Kai Cenat Target campaign aimed at winning back loyal consumers with AMP's personal care products.