Microsoft’s gaming business is going back to its original name: Xbox. Four years after the tech giant changed the division’s ...

Today during an Xbox all-hands meeting, recently appointed CEO Asha Sharma reportedly announced to employees that the company ...

A strategic memo from Xbox CEO Asha Sharma and Chief Content Officer Matt Booty lays out the division's vision, including a ...

Microsoft drops the “Microsoft Gaming” name and rebrands back to Xbox, signaling a renewed focus on player engagement, hardware, and a unified gaming ecosystem.

Microsoft originally switched to Microsoft Gaming at the same time it announced its plan to acquire Activision Blizzard in ...

Windows K2 is a behind-the-scenes initiative to fix performance, reliability, and AI bloat in Windows 11 by 2027.

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Microsoft's new Xbox CEO made good on her suggestion to lower the price of Game Pass Ultimate. I've got an idea for an even ...

Xbox execs Matt Booty and Asha Sharma say they're reevaluating exclusives, windows, and AI with the revival of Xbox consoles.

Xbox's next console is shaping up to be the most honest disappointment in gaming history — Asha Sharma will look you dead in the eye, tell you it's going to cost a lot, and somehow still make you root ...

Microsoft drops Microsoft Gaming branding and returns to Xbox identity as leadership shifts strategy, refocuses platform, and ...

Asha Sharma, the new head of Microsoft's gaming division, is reportedly getting rid of the ‘Microsoft Gaming’ brand in favor ...