The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

MBC Media Solutions (MMS)'s Fouad Debouk explores how radio's in the digital age is shaping the future of media engagement.

For long, it was alleged that the government wanted BARC to be the only agency involved in audience measurement. Through the proposed amendments, the I&B ministry is seeking to change the narrative.

Ishan Chatterjee has been elevated to CEO of JioStar's sports business, overseeing TV and digital operations, including key ...

While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens ...

The firm is exploring the feasibility of multiscreen measurement with several partners, including DTH and cable operators as ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

Gupta becomes seventh chief executive of the ICC after a global search; JioStar elevates monetisation head Ishan Chatterjee ...

Union Ministry proposes amendments to TV rating guidelines to democratize and modernize system for accurate and inclusive audience measurement.

I&B Ministry's new TRP policy draft proposes modernising TV ratings with multiple agencies, addressing current system gaps.

The I&B ministry has proposed amendments to the Policy Guidelines for Television Rating Agencies, originally issued in 2014, ...

The Ministry of Information and Broadcasting proposes amendments to TV ratings guidelines, aiming to allow more players in ...