Xbox is doubling down on its current-generation consoles, the Series X and S, with a renewed focus on enhancing player value.

Microsoft is scrapping its corporate "Microsoft Gaming" brand to refocus on its core identity: the "Return of Xbox." ...

Microsoft’s Xbox brand was struggling, sales were down, and users were not happy. Then in February this year, Asha Sharma ...

Two months into the job as Xbox CEO following Phil Spencer’s retirement, Asha Sharma launched an ambitious if somewhat vague ...

In a message that was sent to the global Xbox team, CEO Asha Sharma has declared the end of Microsoft Gaming. "We Are Xbox." ...

Where does this leave Xbox, a console turned multi-device platform whose meaning has been diluted by constant strategy pivots ...

Asha Sharma has a new strategy for her return of Xbox. is a senior correspondent and author of Notepad, who has been covering ...

Xbox CEO Asha Sharma just crossed sixty days in the job, and has tackled some big issues facing the platform already. But ...

Asha Sharma spent this week upending decisions made by her predecessor Phil Spencer and throwing Microsoft's strategy up in ...

Asha Sharma has spent her first days as Xbox leader redefining the brand's strategy, focusing on Project Helix, Game Pass ...

Xbox CEO Asha Sharma has further discussed her thought process as it relates to exclusive games, saying in a new interview ...

In fact, Warren even goes as far as saying that "Microsoft has now plastered the 'return of Xbox' slogan on the walls of its ...