Asha Sharma has spent her first days as Xbox leader redefining the brand's strategy, focusing on Project Helix, Game Pass ...

Microsoft is refocusing its gaming devision on Xbox. “Xbox needs to be our identity…” Xbox CEO Asha Sharma, who took ...

Asha Sharma is leading Xbox as the new CEO following Phil Spencer’s departure. Meta AI design director Jean-Marc Denis is ...

Xbox CEO hints next-gen Project Helix console will cost more than planned - here's why ...

Xbox is finally course-correcting. From price cuts to a stacked 2026 lineup, here's why I'm believing in the green machine ...

The annoying memory shortage could make the next Xbox more expensive ...

Microsoft says memory costs will impact Project Helix pricing and availability, while the next-gen Xbox still has no ...

Microsoft's optimistic hardware strategy. With Project Helix and Asha Sharma, Xbox is launching a major technological assault on the competition. A commentary!

In a significant move aimed at enhancing affordability for gamers, Microsoft has announced considerable price reductions for its Xbox Game Pass Ultimate and PC Game ...

New Xbox boss Asha Sharma has been very active on social media since taking on her new role, and now, on the back of the team ...

Xbox is working on a dynamic background for its new logo after fan demand, with leadership responding quickly to community feedback.

Logitech’s latest gaming keyboard gives PC players more ways to tweak, tune, and show off their setup, right down to how each key responds.