Microsoft released its Q3 FY26 earnings report yesterday, and the news on the Xbox is not entirely sunshine and lollipops.

In a message that was sent to the global Xbox team, CEO Asha Sharma has declared the end of Microsoft Gaming. "We Are Xbox." ...

The hardware gaming sector faces an unstable market situation owing to the lack of memory parts on a worldwide level, due to ...

Microsoft is scrapping its corporate "Microsoft Gaming" brand to refocus on its core identity: the "Return of Xbox." ...

Xbox CEO Asha Sharma just crossed sixty days in the job, and has tackled some big issues facing the platform already. But ...

Microsoft’s Xbox brand was struggling, sales were down, and users were not happy. Then in February this year, Asha Sharma ...

In fact, Warren even goes as far as saying that "Microsoft has now plastered the 'return of Xbox' slogan on the walls of its ...

Today during an Xbox all-hands meeting, recently appointed CEO Asha Sharma reportedly announced to employees that the company ...

Xbox Gaming wants to go back to its roots with a more affordable Game Pass and will re-evaluate its approach to exclusives in light of new data.

Following Xbox's official post about these new features, Sharma said that the team was "refocusing our AI efforts" moving ...

Two months into the job as Xbox CEO following Phil Spencer’s retirement, Asha Sharma launched an ambitious if somewhat vague ...

Asha Sharma has spent her first days as Xbox leader redefining the brand's strategy, focusing on Project Helix, Game Pass ...