Xbox boss Asha Sharma is carefully examining the memory crisis situation as the brand makes plans for Project Helix's launch ...

New Xbox boss Asha Sharma has been very active on social media since taking on her new role, and now, on the back of the team ...

Xbox is working on a dynamic background for its new logo after fan demand, with leadership responding quickly to community feedback.

The hardware gaming sector faces an unstable market situation owing to the lack of memory parts on a worldwide level, due to ...

Microsoft’s Xbox brand was struggling, sales were down, and users were not happy. Then in February this year, Asha Sharma ...

Asha Sharma has spent her first days as Xbox leader redefining the brand's strategy, focusing on Project Helix, Game Pass ...

We've been hearing a lot about Xbox's next-gen console this year which is codenamed "Project Helix", and we even know that ...

Two months into the job as Xbox CEO following Phil Spencer’s retirement, Asha Sharma launched an ambitious if somewhat vague ...

Xbox is doubling down on its current-generation consoles, the Series X and S, with a renewed focus on enhancing player value.

Where does this leave Xbox, a console turned multi-device platform whose meaning has been diluted by constant strategy pivots ...

Asha Sharma, an Indian-origin American, was appointed CEO of Xbox in 2026, succeeding Phil Spencer, marking a surprising leadership shift amid industry challenges.

Asha Sharma is leading Xbox as the new CEO following Phil Spencer’s departure. Meta AI design director Jean-Marc Denis is ...