Zumba Fitness: World Party will trade in avatars in favor of pre-recorded instructors to better establish a personal connection, Majesco's senior vice president of marketing Liz Buckley told Polygon ...
Feeling It: Zumba instructors are both the primary customers and the core product of Zumba Fitness. Some 8,000 of them paid at least $399 each to attend an instructors’ convention in Orlando in August ...
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