Marketing in Web3 isn't about convincing people to buy your project. It's about creating an ecosystem where people want to ...

As AI reshapes how businesses generate demand, marketing leaders are poised to own commercial outcomes. Here's why alignment ...

You've undoubtedly encountered the viral "lizard…lizard…lizard…" meme that is taking the internet by storm, but you may not ...

Variety's Entertainment & Technology Summit brought top executives, marketing leaders and creators for a day of panels and ...

Modern brands expect personalization, data, and enterprise-grade delivery that fragile stacks can’t provide. But are agencies ...

Marketing technology, or martech, is any software, program, or digital tool that helps a company produce marketing outcomes.

Explore US technology literacy trends in 2025. See how age, income, and digital literacy skills shape confidence with new ...

In the past month, several major restaurant brands have rolled out tech-centric announcements, from app updates to loyalty ...

Sports marketing leader Joaquín Mirenna departs LAFC, aiming to fuse global sports growth with technology, data, and ...

Direct-to-consumer devices promising pain relief are flooding the market. Is there enough evidence to recommend these devices to patients with chronic pain?

Variety will host its Future of Brand Summit presented by Acxiom on Oct. 7 in New York. The half-day event and cocktail ...

Alert fatigue occurs when security operations centers (SOC) and network operations centers (NOC) are exposed to an overwhelming volume of notifications—many of them false positives, redundant, or low ...