So once a month, we highlight all the things we’ve been buying for ourselves. You’ll notice that it’s both a blessing and a curse to be a Strategist editor; we’re picky, but sometimes we just have to ...

Everyone from Boomers to Gen Alphas loves to color. What's your go-to Crayola color? Get out your 64-count box and enjoy a little nostalgia!

Shop TODAY's Mature Beauty Awards aims to provide readers with editor-tested, Mom Squad-approved products that combat these ...

I've got some pretty bad acne scars, but you'd never know it. Here's how I cover up any pimples or scars, without causing any ...

You can find this color corrector and concealer online on Ulta's website and in select Ulta stores for $4.99. This article ...

Even better, customers are not limited to a one-time use promotional code and can return to shop the site as much as they want. (And if your friend is Rouge, they can share their 20 percent off code ...

For women over 50, achieving a modern and elegant look requires ditching several outdated beauty and style 'rules' that can ...

When putting her matched shade (brown) to the test, she praised how the spray gave her “strong coverage of greys and roots in ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

From backstage icon to business mogul, the world's most in-demand makeup artist—and one of Glamour's 2025 Women of the ...

Discover how to achieve an elegant and discreet makeup look inspired by Kate Middleton, Princess Diana, and Queen Letizia of ...

If you're stuck on an island surrounded by a handful of hot people, you're gonna want to look your best. And Love Island's Kaylor Martin has picked our her beauty faves on sale right now as part of ...