Positioned as an Indian alternative to popular global messaging platforms, Arattai is gaining momentum amid a surge in ...
The app has climbed to the top of Apple's App Store and is on track to break into the top 100 on Google Play, after ...
India Today on MSN
Simple app, difficult name? Arattai triggers fresh language debate
Earlier this year, Zoho's Sridhar Vembu urged Tamils to learn Hindi for business, sparking outrage in the south. Months later ...
Arattai is the latest instant-messaging app that aims to serve the Indian vernacular audience. Coming out of the house of ...
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