The 2016 TikTok trend is taking over social media. Here's what it teaches small businesses about the power of using nostalgia ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Social media audiences are more skeptical than ever, forcing marketers to rethink AI use, influencer strategy, and how ...

Overview:   AI enables teams to speed up content creation while cutting costs and production time.Smart use of artificial intelligence can improve pla ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

Princess Kate's latest social media video raises questions about the future of royal communication in the digital age.

Europe is accelerating in its own way in the influencer space and building a unique model with global relevance.

Describing its offering as the optical sector’s “best kept secret”, Boots Opticians is dialling up the positivity with a new ...

By  Dr. Ebenezer Arthur Duncan Imagine a Ghana where businesses operate around the clock, creating jobs, stimulating economic ...

Zapier reports five workplace AI agent examples that enhance workflows by automating tasks like sentiment analysis, lead ...

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.