Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

A narrator speaks over images of busy cityscapes, children playing in a field and ominous scenes of natural disasters and civil unrest. “There’s no sugarcoating it,” the deep voice warns. “America’s ...

Rory Sutherland also cited Irish drone delivery company Manna as a 'fantastic' firm ...

British racing authorities undertook two major marketing efforts last year to grow the sport. Both point to ways that their North American counterparts could do the same for racing here. The first, a ...

Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ...

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to ...

Edward Durell: After university, I qualified as a chartered accountant and went on to work at PwC for many years. Later in my ...

The Premier League's new initiative will be called With Pride and will be held across a double gameweek next month ...

Farm businesses are traditionally small-scale, primary production units that have little individual influence in a market ...