This story is from an installment of In the Loupe, our weekly insider newsletter about the best of the watch world. Sign up here. On a recent call with Bezel cofounder and CEO Quaid Walker, he ...

From leaked images circulating on forums to quiet disappearances from authorized dealer catalogs, the signals of Rolex’s next moves this year have been unusually strong. Below, we will break down the ...

The classic timepiece, famous for its red and blue bezel, is surging in price. Fans are hoping that an alternative could be on the way Rolex/Luxe Watches. Over the past few weeks, the resale price of ...

Swiss watchmaker takes over the watch division of the world’s second largest company. In an unprecedented business takeover, Swiss watchmaker Rolex buys the watch division of American computer company ...

The watch industry’s Super Bowl is less than three weeks away. Each year, dozens of the biggest brands in the world gather in Geneva for the world’s biggest and most influential watch trade show, ...

Rolex on Monday announced its new 30-story flagship at 665 Fifth Avenue will open this fall. Inspired by the watch brand’s signature fluted bezel, the building, designed by Pritzker Prize-winning ...

What’s happened since makes the initial price bump look like a warm-up lap. Purchase requests for the Pepsi on Chrono24 surged more than 500% over the 2025 average in the first week of March alone.

It was the world’s top athletes sporting the most enviable wristwear this week. Basketball legend Michael Jordan celebrated his 23XI Racing team’s fourth NASCAR win while wearing a gorgeous, ...

Read more: City of London urges Swiss airports to give UK travellers e-gate access Afghanistan’s Taliban tap Swiss, other travellers for flyover fees Read more: Afghanistan’s Taliban tap Swiss, other ...

One of Rolex’s most popular models — the steel GMT Master II, with a red-and-blue “Pepsi” bezel — is soaring in the secondary market ahead of a key watch industry annual event amid speculation it’s ...

Another Friday, another list. This week, we picked a Rolex that many of us praise as one of the brand’s best — the Explorer. Introduced in 1953 with its signature 3-6-9 dial, this watch has become a ...