Pokémon Legends Z-A uses horror, mystery, and live-action stunts to reinvent franchise marketing, and fans are split on the ...

Sacha Weinberg recently led brand strategy for Amazon Prime Video, with prior marketing strategy experience at Starbucks, ...

Anuja Trivedi, Chief Strategy and Marketing Officer at Shemaroo Entertainment, discusses the importance of creating marketing ...

The practical application of AI, controversies aside, in the audiovisual sector is being explored at Madrid’s Iberseries & ...

SEC halts trading of QMMM Holdings after 1,700% stock surge following crypto treasury announcement, citing social ...

Kyle Bogucki, owner and creative director of Black Shepherd Strategies, warns that chasing AI just for the label can do more ...

Priority Capital, a provider of equipment financing, working capital and franchise lending solutions, appointed Robyn Kennedy DeSocio as vice president ...

QR codes can help give brands a direct, transparent line to many of the insights that used to come from cookies without the ...

For many brands, advertising is no longer just about transactions—it’s about building meaningful connections, empowering consumers with knowledge, and creating relevance in everyday life ...

Capping off a trio of pieces in our Agency Advice series, we ask marketers how the playbook’s changing in sports marketing – ...

Timothy Nelson. Hyatt Regency Maui Resort and Spa, the first destination resort in the world, announces the return of Timothy ...